== title ==

== 0 ==

* What the 4 freedoms are and why they matter (?)
   - They turn a one-way consumption => two-way participation
   - Lower costs, increase quality == proven
   - Focusing on the participants and contributors == best software to
     attract more interest

== 1 ==

* Using open source keeps costs down and profitability up

== 1.1 ==


* Use the profits from improved TCO to invest in open collaboration.
* When you are comfortable with that, user-driven innovation

== 1.2 ==

Graph 01

== 1.3 ==

Graph 02

== 2 ==

It's about failing faster ...

* The open source project is where we do rapid fail+learn
* It becomes the filter for good/bad ideas
* It's why we can make smart technology bets