Notes cribbed from https://www.youtube.com/watch?v=fJz4JJIchaY

== Focus areas

Your talk should be something you really care about.

* Teach a skill you know well.
* Change opinions about something that is viewed as hot (or not).
* Share a story of how something worked out well.
* Recount how a popular process didn't work for your team.
* Tell how you learned a hard lesson as a team.
* Do a technical deep dive and make it approachable to newcomers.

== Audience

How to make talk more relevant for an audience

* Technical level of the audience?
* What languages do they know?
* What kind of social diversity can I expect of the audience?
  - diagrams?
* What age range might I expect?
* What educational background will audience members typically have?
* What languages will the audience possibly know?

== Craft a story around it

Freytag can help.

1. Exposition
2. Rising action
3. Complication
4. Climax
5. Falling action
6. Resolution
7. Denouement

== Proposal

Think about the weight of your words

* Title - 4 to 8 words
* Abstract - 2 to 4 sentences
  - teaser of what is happening
* Description - not an outline nor a script
  - a bit more depth to draw someone in
  - who right audience is

Get inspiration from other proposals.

http://www.oscon.com/oscon2012/public/schedule/grid/public

words
density of phrases
grab in the abstract

== Market your talk

Work to fill the seats

* lanyrd.com
* everywhere
* social media channels

== Design the talk

Sketch your ideas e.g.
* small notebook
* 1 mm felt pen

Linearize at the last possible moment.

Collect everything that will benefit the audience on the topic

When in organizing phase with good corpus of ideas, put in 2 levels of
org:

* Group by topic (3 to 5 topics, segments)
* Organize micro-ideas with each segment, shows revealing by peeling
  back

== Build the talk

Can be deferred until late in the process.

You are the talk.

Slides are merely a support.

kuler.adobe.com
speakerdeck.com

== Practice the talk